Female Bareness in Print Advertisements: Do Religiosity and Gender Matter?

Do females in advertisements reflect adolescents’ ideal female images?

Cultural Orientations of Iranian English Translation Students: Do Gender and Translation Quality Matter?

The present exploratory study aimed to construct and apply a localized questionnaireto investigate the cultural orientations of Iranian English translation students. It alsoexamined the relationship between cultural orientations of Iranian Englishtranslation students, their gender, and translation quality. This mixed-methods study,in the first phase, used focus group interviews to form a pool o...

Gender Differences in Advertisements

Gender bias in cardiovascular advertisements.

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...

Content Analysis of Trends in Print Magazine Tobacco Advertisements.

OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...